HotelPlanner has announced the acquisition of hotel reservation site Hotel Hotline.
The company said the purchase would serve the needs of its direct clients providing affordable hotel rates worldwide and help its expansion into group, individual and leisure travel markets.
It also confirmed that it was looking for further acquisitions.
"The acquisition of Hotel Hotline, LLC, helps fit into our growth strategy as we continue to offer new products and services in order to provide the highest quality of business to hotels and clients on a global scale," stated Tim Hentschel, CEO of HotelPlanner.com.
Founded in 1999, Hotel Hotline allows users to find and compare pricing, amenities, and availability of hotel rooms.
"At Hotel Hotline, customer loyalty is our top priority and after 17 years in business, our new alliance with HotelPlanner is the perfect match. They have the innovative technology necessary to drive incremental bookings and understand how to provide a great customer experience," said Brian Prince, president of Hotel Hotline.
HotelPlanner operates from offices in the US, UK and Hong Kong and provides group hotel booking services for up to 2,000 groups per day.
It also provides bespoke services for various pro sports teams including the San Diego Chargers, Washington Redskins and St. Louis Rams.
