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Hotels.com to integrate TripAdvsor reviews
Hotels.com will be integrating TripAdvisor hotel reviews on all of its 31 web sites across Europe, the Middle East and Africa.
The move comes after research showed that two-thirds of users consult user-generated content such as the TripAdvisor reviews when choosing a hotel.
Customers visiting Hotels.com sites across the EMEA region will be able to access the average TripAdvisor ‘Traveller Rating’ for each hotel along with a selection of the most recent reviews in English posted to TripAdvisor for that property.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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