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Hotels slug it out with pillows
The feathers are flying, says Sheraton Hotels & Resorts, as they start a worldwide pillow fight through “the use of unique online technology showcased at a new interactive web site.”
“The site invites visitors from across the globe to pick up a pillow and join a live virtual pillow fight, while simultaneously enabling them to book reservations or search travel options.
Sheratonplay.com was developed to support the brand’s goals to bring people together and allow them to interact while traveling, the company says. It uses online technology by enabling multiple web users to interact “live” simultaneously on the same or multiple web pages.
In “pillow fight” a user’s cursor is connected to a pillow, providing the option to engage with up to four other guests in a live pillow fight that occurs in a virtual Sheraton room.
Report by David Wilkening
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