Hurtigruten has launched a loyalty programme for repeat customers.
The cruise company is hoping agents will promote the new scheme, called the 1893 Ambassador programme, to existing customers who maybe considering booking another voyage.
The programme offers benefits and discounts to anyone who has spent at least three consecutive nights on board.
Kathryn Beadle, sales and marketing director at Hurtigruten UK, said: “The name ‘1893’ dates back to the foundation of the Hurtigruten by Captain Richard With in 1893 and aims to illustrate our history and heritage.
“The programme encourages customers to book through their local travel agent and we aim to work closely with the trade in developing the scheme.”
