Harvey World Travel will release an in-store digital signage system, online and social media interaction on Facebook and Twitter, and a new mystery shopper programme.
A key message at the HWT Business Symposium in Hong Kong last weekend was the promotion of consumer brand awareness through new marketing strategies.
HWT’s five year plan is to compete more effectively against online agents, suppliers selling to consumers directly and competitors’ advertising spend and retail visibility.
“If you want to go on the Internet, you are on your own,†said HWT managing director, David Rivers.
The mystery shopping programme will become a permanent feature of the company with HWT covering the cost as part of the franchisee fee.
Jetset Travelworld Group CEO, Peter Lacaze, a key speaker at the Hong Kong Symposium, referring to the recent Stella Travel Services and Jetset Travelworld merger, said the HWT brand “is going from strength to strengthâ€.
“An important strategy in the merger is to establish a stronger connection between revenue contracts and point of sale,†he added.
