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Hyatt launching Japan Ryokan brand
Thursday, 26 Sep, 2022
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Hyatt Corp. has joined forces with Japanese operator Kiraku to introduce a new ryokan-style brand with hot spring resort facilities.
The Atona brand will be a 50%-50% joint venture.
Atona will target domestic travelers as well as foreign visitors interested in wellness.
Onsen hot-spring baths are extremely popular across Japan.
Hyatt operates over 1,000 hotels globally while Kiraku manages villas under the Nazuna and Kiraku brand names.
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