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India to beef up overseas representation
Saturday, 27 Jan, 2012
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The Indian Ministry of Tourism is looking to set up 16 new overseas representative offices by late 2012.
The move will support India’s target of attracting one percent of the total international tourist arrivals by 2016.
The Ministry has invited Expression of Interest from agencies to establish tourism marketing representative offices in Russia, Brazil, South Korea, Sweden, Spain, Thailand, Israel, Turkey, Ukraine, Kazakhstan, Kenya, Malaysia, New Zealand, Sri Lanka, Iran and Switzerland.
The overseas offices will be responsible for generating awareness about the tourism products and destinations of the country, promoting India as a preferred tourist destination and increasing India’s share in the global tourism market.
Ian Jarrett
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