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Industry salutes ADS tour guide trainer
New Zealand’s travel and tourism industry training organisation, ATTTO, has presented its 2011 Tourism Training Ambassador Award to Cici Huang, Tourism New Zealand’s China market development coordinator.
Huang is part of the team responsible for ensuring New Zealand delivers high-quality tour experiences to Chinese visitors travelling to New Zealand on Approved Destination Status (ADS) visas.
As part of her role, she has assisted more than 150 tour guides to complete training with ATTTO and gain ADS tour guide accreditation.
ATTTO chief executive Elizabeth Valentine said, 
“The work that the ADS team does behind the scenes has been an important part of the development of the Chinese market over the last few years.
“If we are to continue to improve the yield and length of stay of Chinese visitors, we need to ensure they receive top-notch service from well-trained and qualified guides.â€
Paul Yeo, Tourism New Zealand general manager tourism operations, said the China market continues to face quality issues, “but up-skilling guides with ATTTO training has helped ensure we set a standard for the quality of tour guiding these visitors receiveâ€.
New Zealand’s ADS Code of Conduct specifies that ADS approved tour operators can only contract or employ ADS accredited tour guides.
Ian Jarrett
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