Etihad Airways has appointed Sajida Ismail as VP service and hospitality.
Reporting to senior VP marketing Shane O’Hare, Ismail will be responsible for the design of Etihad Airways’ service at all customer touch points – in-flight, at airports, and in lounges – and also staff and crew training.
She was previously head of product and service standards.
Prior to joining Etihad in 2007, she worked for Gulf Air for 20 years in various senior marketing and product-related roles.
O’Hare said: "Sajida was instrumental in the design and realisation of Etihad Airways’ new inflight service concepts on the new Airbus A380 and Boeing 787 fleet and she will be invaluable in her new role, responsible for the development and implementation of the next phase of the Etihad Airways service and hospitality journey."
