Luxury tour operator ITC Travel Group has launch a new brand specialising in bespoke luxury sporting holidays.
Called Spectate, the brand will offer luxury weekends at Formula 1 races, bucket list cricket tours, and trips to other top sporting events around the world.
Holidays will be bespoke and tailor-made, with guaranteed premium event tickets and a variety of personalised excursions and extras available for each itinerary.
The new brand’s portfolio amalgamates those of ITC Sports Travel and Horse Racing Abroad, both of which have been absorbed by Spectate.
Alex Catton, head of sports at Spectate, said there will be a new brochure website, and ‘some seriously outstanding merchandise and extras’.
