Following more than a year of restructuring after the 2014 acquisition by Waterstone Ventures, JDB Fine Hotels & Resorts is unveiling its new rebrand.
The company, which markets a select collection of hotels and resorts in Italy and France, officially debuts its new look today at a New York media event.
JDB chairman Brian Froelich says a focus on more innovative technology has driven the change.
"Technology is helping JDB to build upon its legacy of extraordinary inventory and in-depth knowledge that will help distinguish our travel agent partners," Froelich said.
JDB has rolled out a new website, which it says is the first agent platform that not only simplifies the booking process but accelerates agent compensation.
Froelich wants JDB be a key resource for partner agents who he says are enjoying a ‘renaissance of relevancy.’
JDB Fine Hotels & Resorts manages sales, marketing and reservations for a curated collection of premium hotels in key locations such as Rome, Venice, Tuscany, the Amalfi Coast, and the Loire Valley in France.
