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Jet.com launches ad campaign
Jet.com has launched a new TV ad campaign to drive awareness of its 22kg baggage allowance and friendly check-in.
The TV creative, entitled ‘VIP’, was created by the Home Agency.
Like the adverts of its sister company, tour operator Jet2holidays, it features Jess Glynne’s hit ‘Hold My Hand.’
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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