Radisson Hotel Group’s loyalty programme has agreed a partnership with WeHotel, the booking platform for hospitality group Jin Jiang International.
The tie-up sees the first phase of 53 Radisson Hotel Group properties available for booking via WeHotel with an additional 1,100 becoming available by the end of the year.
Additionally, Radisson Rewards and WeHotel Prime, Jin Jiang’s loyalty programme for its upscale hotels, will roll out localized in-hotel reciprocal benefits.
WeHotel Prime members can earn points and elite qualifying nights when booking Radisson branded hotels through the WeHotel platform.
The partnership sees WeHotel Prime members gain in-hotel perks at Radisson hotels when staying outside China.
"Our companies have a combined loyalty base of nearly 170 million members, so it’s vital that we create consistent benefits for all our members, wherever in the world they travel," said Eric De Neef, Radisson global chief commercial officer.
Radisson Hotel Group is now part of Jin Jiang International, which currently has a portfolio of more than 8,500 hotels.
