United Kingdom
United States
Asia Pacific
Kenya launches five-year tourism strategy
Kenya’s Ministry of Tourism & Wildlife launched a new strategy which it says will underpin the recovery and growth of the tourism sector for the next five years.
Dubbed ‘the new vision for Kenya’s tourism’ the strategy will detail a road map for the sector and will shape the future of sustainable tourism in Kenya.
Speaking during the launch yesterday, Tourism and Wildlife Cabinet Secretary Najib Balala said the strategy was an important part of his ministry’s mission to accelerate economic transformation.
“The strategy was developed with a clear vision of propelling the sector to newer and higher heights.”
“It fully captures the Magical Kenya tourism brand and highlights the opportunities that the sector can leverage to ensure growth,” Najib said.
A key component of the new plan is to diversify away from the country’s dependence on Safari and Beach tourism.
The plan highlights four main pillars -: branding, marketing, experiences and enablers.
It calls for promoting Kenya as a multi-product destination with diverse offerings to compete with its neighbours and other emerging destinations.
It also aims at diversifying tourist flows into Kenya from the traditional Europe and North America markets to emerging markets such as India and China.
Ray Monty
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations