Rahul Chakkara has joined Costa Group as chief digital officer following the creation of the Costa Group Digital Unit in Hamburg earlier this year.
He will report directly to Michael Thamm, Costa Group CEO.
Chakkara previously worked at TalkTalk PLC in the UK, where he led the digital transformation in the consumer division.
Previously he was general manager future media for the BBC, playing a leading role in the development of BBC iPlayer and Youview.
The Costa Group Digital Unit was founded to support the Costa Group brands – Costa Cruises, Costa Asia and AIDA Cruises.
As well as using digital innovation, products and technologies to improve customer engagement and satisfaction, the cruise company also plans to use technology to increase the safety of guests and crew.
