Kissimmee Convention & Visitors Bureau has enlisted the help of Cellet Travel Services to spearhead a three-year marketing campaign for travel trade and consumers in the UK and Ireland.
Cellet Travel Services MD Yolanda Fletcher said: "Cellet will develop and implement a multi-component consumer leisure campaign to build the profile of Kissimmee in the minds of UK consumers incorporating hotel and attractions partners to enhance the offering.
"We will underpin this with a comprehensive PR programme that supports the campaign."
The agency will also build on relationships with UK tour operators selling Kissimmee, deliver sales and re-enforce brand values.
