Long haul operator Kuoni is discounting holidays by up to 35 per cent from tomorrow as it attempts to improve sales for summer 2009.
The operator said it had renegotiated hotel and air fares to be able to pass on the price reductions to customers.
Among the discounts are up to £550 off per person on four-star holidays to Langkawi and up to £490 per person off five-star packages to Thailand.
In March, Kuoni announced a drop in profit for its UK arm of 28% to CHF 31.5 million, with turnover down by more than 14%.
At the time, a company spokesman said: “The UK is the first Kuoni country suffering particularly deep recession, which is severely dampening consumer mood.”
Thomas Cook chief executive Manny Fontenla-Novoa recently said Kuoni had suffered partly because it did not have a high street retail presence.
