Langham Hotels is the latest to sign up to TripAdvisor’s instant booking platform.
The hospitality group will add its portfolio to the platform, which allows customers to book rooms without leaving the TripAdvisor site.
"We are excited to join TripAdvisor’s new instant booking distribution channel," said Nick Cohen, global director of e-commerce for Langham Hospitality.
"It gives our customers the opportunity to make a seamless reservation on TripAdvisor, powered by our own direct inventory. Our partnership with TripAdvisor is focused on providing guests with the ideal set of options."
TripAdvisor launched the instant booking platform in the US a year ago.
After a slow start, it has a portfolio of more than 200,000 hotels available via instant booking having signed major hotels chains like Hyatt and Marriott.
"Our partnership with Langham Hospitality Group is another milestone in our expansion of the breadth of trusted hotel brands," said Robin Ingle, senior vice president, global sales, TripAdvisor.
