Asia last-minute hotel booking app HotelQuickly plans to enter the New Zealand market.
Hong Kong based HotelQuickly has identified the country as a key market and forecasts up to 100,000 Kiwi customers by the end of the year.
The app currently lists more than 400 New Zealand hotels and CEO Christian Mischler wants to see this expanded to at least 600 this year.
"The New Zealand market offers great potential for an app like HotelQuickly, travel patterns have been shifting from pre-booking trips and holidays towards last-minute bookings for spontaneous holidays," Mischler said.
"Cost pressures in both work and leisure are impacting customer choices, people are constantly seeking the value that HotelQuickly can offer."
"The increased use of smartphones is changing the way consumers make purchase decisions, the immediacy of mobile encourages impulse purchasing, especially when large discounts are offered," added Mischler.
HotelQuickly launched in March 2013 and so far one million users have downloaded the app.
