Lastminute.com is to start promoting its holidays in French hypermarkets.
The online agency has signed a deal with French hypermarket chain, Auchan. The deal means that lastminute holidays originating in France will be promoted in all stores.
Customers interested in booking the holidays can call a dedicated booking line in France.
Auchan has 120 stores in France, as well as owning travel supplier Voyages Auchan. Lastminute holidays will be promoted alongside Voyages Auchan holidays through posters, a free store catalogue, and leaflets outlining weekly promotions.
