Lowcosttravelgroup is launching a summer ad campaign as it reports more than half of its sales are from outside the UK.
The group which began investing in a global bedbank five years ago says it now has a ‘global footprint in distribution across 12 languages and 47 countries’.
CEO Paul Evans said: "Sales across our international sites are particularly strong with South America, USA, Central Europe, Scandinavia, and now the Middle East and Asia all showing significant growth."
"This is our 10th year of trading, 5th year of profits, and regularly seeing 50% plus of sales from outside of the UK, with a very focused strategy around growing lowcostbeds and lowcostholidays as global brands."
The ad campaign will focus on the range of destinations available with the strap line, "Don’t go high cost… Go lowcost".
