Luxury appointment for Cellet

Exclusive Retreats, the prestigious portfolio of luxury properties in Africa, The Indian Ocean and Dubai, has awarded Cellet PR a long-term contract to generate coverage for their resorts. Jebel Ali International in Dubai, AAA Hotels & Resorts in the Maldives; Cybele Forest Lodge & Spa, Mateya Safari Lodge and Thanda Private Game Reserve, in South Africa are all integrated into the PR plan. Exclusive Retreats portfolio consists of exclusive game reserves, country houses, boutique-style hotels and resorts. Cellet PR, which will organise a targeted press trip and press release programme, says it is already working closely with the property destinations to increase exposure and support the campaign. General Manager of Cellet PR, Melanie Jones, said: “With a remit to deliver a targeted press trip and press release programme our team is understandably enthusiastic to put their experience in destination, property and tour operator public relations to effective use.” Report by Tim Gillett, News From Abroad Ltd