The Oxford Ski Company has re-launched its website after finding almost half of visitors to the site are accessing through a mobile device.
The luxury ski operator has developed a site which is now fully responsive for viewing on a mobile and tablet.
The design has also been based on the fact 93% of mobile visitors to the site use an Apple iPhone or iPad.
In addition, video content has been integrated to inspire customers.
"We are constantly looking at ways to improve client engagement, particularly as the luxury sector becomes more diluted," said Mark Gibbins, managing director of The Oxford Ski Company.
