Marriott International is joining forces with designer Ian Schrager and Carpenter & Company to open its first hotel in Iceland in 2018.
It claims the Reykjavik EDITION will be the ‘first true luxury-lifestyle brand’, combining Schrager’s ‘personal, intimate, individualised and unique hotel experience’ with the ‘global reach, operational expertise and scale’ of Marriott.
Marriott will manage the hotel under a long-term agreement.
The 250-room hotel will be located on the harbour waterfront in the heart of downtown Reykjavik, next to Harpa, the city’s conference hall.
The project will be financed by Carpenter and a major Icelandic bank plus local equity investors.
Marriott already has EDITION hotels in New York, London, Miami and Istanbul.
Future hotels are planned for Abu Dhabi, Sanya, China, and Bangkok in 2016, Times Square and West Hollywood in 2018, and Wuhan, China, and Bali, Indonesia in 2019.
