Martha Stewart joined forces with Butch Stewart to create wedding packages at Sandals Resorts.
As of January next year, all weddings performed at any of the 18 Luxury Included® Sandals Resorts and Beaches Resorts across the Caribbean will be branded Sandals Weddings by Martha Stewart.
“The two companies are a good match,” says Sarah Dawson in Open Jaw. She adds:
“Over the last 12 months or so, it has become less acceptable to spend money on more traditional extravagant weddings, and while Sandals still has a strong repeat client market (returning at least twice a year); it needs a steady new booking market with clients paying more than the average price of a Caribbean vacation.”
There are six themed Sandals Weddings by Martha Stewart packages.
By David Wilkening
