A new theme park experience is being lined up in Bangkok, targeted at social media obsessives.
Line Corp., the company behind the Line messaging app, will build an indoor digital theme park in the Thai capital.
It follows last week’s opening of Line Village Bangkok, a branded merchandise store.
There are other Line stores in Taiwan, Japan, South Korea and China but Bangkok would be the first to get its own standalone theme park.
Work to expand the downtown Bangkok store, situated at Siam Square, begins later this year and will cost about THB500 million (US$14.7 million).
It will feature three floors of virtual reality rides.
The project’s CEO Kampanart Wonghongkul said the company hopes to eventually attract about 12 million visitors a year.
Kampanart said about 94% of Thailand’s 44 million smartphone users have Line installed, and Thailand is the company’s second largest market after Japan.
