Advantage, together with the Worldwide Independent Travel Network (WIN), held its first MICE Master Forum Day for over 20 members earlier this month.
Hosted at the Strand Palace Hotel London, the event is part of Advantage’s MICE (Meetings, Incentives, Conferences and Events) initiative, aimed at members who book meetings and events, incentive or group travel.
Sessions included building MICE business from the ground up and the practical steps members can take to develop their business in this area of the industry, before members sat down to 1:1 networking with suppliers.
Bianca Williams, part of the MICE team at Advantage, said: "Looking to the future, this event will help us better understand the needs of members and drive the MICE initiative forward."
