Former Collette head of marketing Michelle Laverick has joined HF Holidays to head up its sales and marketing division.
Laverick, who left Collette in March following a shake-up, had joined Silver Travel Advisor as head of partnerships for non-cruise suppliers and was also working as a consultant for TransIndus Tours.
She replaces Emma Beattie who left in May to rejoin Butlin’s as sales and marketing manager.
At HF Holidays Laverick’s responsibilities will include growing sales through the trade.
“The great outdoors has been a massive part of my life for nearly 40 years. From childhood strolls with my father right through to trekking through the Three High Passes of Nepal,” said Laverick.
“I look forward to bringing my skills and experience to the HF Holidays team and look forward to forging the next chapter.”
HF Holidays is currently seeking a chief executive to replace Jim Forward who is joining Riviera Travel as commercial director.
