Microsoft has announced that it plans to move the bulk of its advertising spending to digital media over the next three years, according to Mich Mathews, Senior VP-Central Marketing Group at Microsoft Corpa Microsoft, speaking at the American Association of Advertising Agencies media conference in Las Vegas.
He said that that by 2010, the majority of Microsoft’s media budget is expected to shift to digital and according to Advertising Age, a sibling publication of BtoB, Microsoft spent $945 million on U.S. advertising in 2005.
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