United Kingdom
United States
Asia Pacific
Midcounties brands shops with web address
Midcounties Co op has opened the first of its five new high street stores with the new branding cooptravel.co.uk
The first store displaying the web address opened in Shrewsbury on Saturday by actor Alan Halsall, who plays Tyrone in Coronation Street.
Midcounties Co op is branding all its new stores with the url, cooptravel.co.uk, with a view to changing its whole portfolio if successful, see previous story .
Chief executive Alistair Rowland said it was bold move to advertise its website on a retail outlet.
He said: "Very few companies use their url on their shops as it could lead to an attrition to the web."
Midcounties opted out of joining The Co-operative Travel and Midlands Co-op in a joint retail venture with Thomas Cook, remaining independent.
The company said at the time that there were discussions about how Midcounties could be branded with the need to differentiate from the Thomas Cook/Co op tie up.
Diane
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel