With the continuous shift in the Travel industry towards the digital marketing channels, mobile advertising is the next big thing in the market. Reports have shown that the spending on mobile ads will grow to $913.5 million in the year 2009, which is a 74% increase from last year. However, things will really begin to accelerate in 2011, when advertisers will be ready to spend a lot on mobile marketing. By 2013, mobile spending will surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.
With the help of mobile advertising as well as mobile booking for hotels, travelers can now book their accommodation while they are reaching their destination! This will facilitate spur-of-the-moment travel as well as make things easy for travelers. They can simply get on the plane, without having to pre-book the hotel, because they know that they can book rooms on their mobile device, while they are on the plane.
With the rapid increase in the use of smartphones the flat-rate data plans are becoming more affordable to mainstream users. This means that more and more people will make use of their mobile devise to make their travel plans. Thus, it is important that the travel industry tap this growing marketing opportunity to help them increase their returns.
The increased mobile media consumption is leading Web publishers and designers to develop more and more user-friendly versions of their mobile sites that will help to attract more clients. This will help not only to attract smartphone users, but also non-smartphone mobile users, with simply a GPRS connection.
