In collaboration with New Zealand-based Genio Global Entertainment, a new immersive experience highlighting the life and achievements of The Greatest is coming to Los Angeles.
The Muhammad Ali Experience is expected to open in summer 2022.
The experience intends to showcase the story of The Greatest of All Time and take fans behind the scenes of Ali’s most iconic moments.
"We are pleased to partner with Andrew Te Whaiti and his dedicated team at Genio Global Entertainment to bring this exciting project to fruition," said Lonnie Ali.
"Muhammad’s life was extraordinary, and we are thrilled to share this experience with fans from all over the world."
"We are honoured to be creating a one-of-a-kind experience that will showcase one of the most influential and inspirational people in history," said Andrew Te Whaiti, Genio Global Entertainment CEO and Founder. "
The agreement enhances Genio Global Entertainment’s position globally in the brand tourism and location based entertainment (LBE) sectors.
Genio Global Entertainment is the official operator of The Muhammad Ali Experience under a license with Authentic Brands Group, which in conjunction with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT) owns Muhammad Ali Enterprises.
