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New beer-meister is first in hotel business
The Four Points by Sheraton in Colorado has created the unusual job of chief beer officer.
Four Points created the position because it wants to market so-called craft beers as one of its specialties.
As far as anyone can tell, Scott Kerkmans is the world’s first CBO (Chief Beer Officer).
“He’s an ordinary-looking guy with a good sense of humor who mostly works out of his house, a non-descript bungalow in west Denver. The only thing unusual about the place is its basement, where Kerkmans stores dozens of his finest beers, and in some cases, ages then,” said Morning Edition.
The Four Points by Sheraton has a “Best Brew” program aimed at attracting guests who appreciate craft beer. Microbrews account for just under five percent of all the beer consumed in the US but they’re growing steadily.
Unlike a wine sommelier, Kerkmans always swallows because the hops in the beer register best with the taste buds at the back of your tongue.
Report by David Wilkening
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