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New booking app targets first-time cruisers

Wednesday, 18 January 20233 min read
New booking app targets first-time cruisers

A new online travel platform is targeting first-time cruisers.

Cruisebound says it helps ease new cruisers through the ’complicated process of booking a cruise.’

It aggregates deals from major cruise lines, allowing users to compare prices and itineraries.

It touts average savings of 15-30%.

It is a mobile-first service focusing on younger first-time cruisers.

Cruisebound says the median customer age is 36 years old and over 90% of bookings are on mobile.

“When booking my first cruise, I was surprised at how difficult it was to book online and nearly impossible on a mobile device,” said CEO Pierre-Olivier Lepage.