Anna Laestadius has been appointed chief creative officer of TUI Group.
In her new role she will oversee the global development of the TUI brand.
Formerly Nordic marketing chief, she replaces Barbara Haase, who left TUI earlier this year.
"With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand," said Erik Friemuth, chief marketing officer.
Laestadius has been with TUI since 2015 and was responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland.
She will report into Friemuth and will keep her role as Nordic CMO and remain part of the Nordic Board.
Before joining TUI she was global vice president brand and marketing for Electrolux Grand Cuisine.
