World Travel Market saw a 3% increase in visitors overall during the four day trade show in 2012, with each day attracting more visitors than 2011.
Overall WTM 2012 attracted almost 29,000 travel trade visitors, reveals unaudited figures.
On Monday, the first day, visitors were up 5% on last year’s event while Wednesday saw a 9% increase compared to the previous year.
Reed Travel Exhibitions director WTM Simon Press said: "WTM 2011 facilitated an impressive £1,653 million in industry deals. I am confident that the increased visitor numbers alongside the success of the Speed Networking events will see WTM 2012 responsible for almost £2,000 million in travel deals."
A new-look WTM 2013, which will take place between Monday 4 – Thursday 7 November, will see a focus on travel technology, luxury and business travel.
