Yapta, a Seattle-based online travel shopping service that tracks airline ticket pricing for leisure and business travelers, has launched a new web tool to help travelers easily compare their flight options and airfares.
“Yapta’s comparison shopping tool works in synchronization with the company’s flagship trip tagging solution, capturing all of the tagged flights and displaying them in a sidebar window for immediate comparison shopping,” the company says.
Recent studies of online travel shopping behavior show that consumers make, on average, nine trips to travel websites checking flight options and pricing before making a flight purchase.
“By adding a comparison shopping tool to its trip-tagging solution, Yapta is not only helping travelers get the best price on airfare, but is also simplifying the online shopping experience by capturing all selected flights in a single, online list and displaying flight options side-by-side in real time,” the company says.
“The days of using a pen and paper to jot down flight itineraries and airfares, and constantly re-checking the price of those flights, are gone,” said Tom Romary, CEO of Yapta.
The flight information displayed in the comparison shopping tool includes trip dates, departure and destination airports, the airline carrier and current airfare pricing. It also reflects any airfare price history, indicating whether the price his risen or fallen since being initially tagged online.
Report by David Wilkening
