Newmarket Holidays has launched a rebrand.
The new rebrand better reflects its identity in 2023 as it celebrates 40 years.
The updated design launched on the company’s website and will appear on future brochures.
Changes to the logo, fonts and colour palette better express the operator’s brand values.
It aims to appeal to a target audience looking for curated escorted tours.
The new logo provides a visual link to Newmarket Holidays’ heritage.
A refreshed colour palette features gold and navy.
Kate Liberty, Head of Marketing & Brand said: “We wanted to start 2023 with a fresh new look,.”
“It was very important to have a visual link to our heritage.”
