Norwegian Cruise Line loves sports. Especially in its key markets.
Just two weeks after announcing a marketing partnership with the Miami Dolphins, the line has inked a deal with the New York Knicks basketball team.
The deal includes sponsorships and promotions, signage and cruise giveaways.
Norwegian will sponsor on-court promotions during select Knicks home games, giving fans a chance to win prizes ranging from Norwegian’s recently introduced gift card to a seven-day cruise.
By Cheryl Rosen
