As it wrapped up the 2024 edition in Miami, VISIT FLORIDA announced next year’s Florida Huddle and Encounter for the World Equestrian Center in Ocala, Florida.
It takes place from February 3-5, 2025.
Florida Huddle is the Sunshine State’s official travel trade show, which highlights the best of Florida to international and domestic tour operators, wholesalers and media.
It comprises one-on-one business appointments, educational sessions, and networking opportunities.
Florida based partners that typically attend are CVBs, hotels, resorts, attractions and theme parks.
Florida Encounter, one of the longest running appointment trade shows in the MICE industry, will take place in conjunction with Florida Huddle 2025.
Encounter features appointments between fully hosted, qualified planners with proven business for Florida and Florida suppliers.
VISIT FLORIDA President and CEO Dana Young said, “Florida Huddle and Encounter provide invaluable opportunities to unlock business potential for the Sunshine State’s destinations, hotels, resorts, and attractions.”
“Next year, we are thrilled to have the opportunity to showcase the diverse offerings of the Ocala area to key travel professionals.”
Marion County Tourism Development Director Loretta Shaffer said, “Ocala/Marion County is beyond excited to be hosting Florida Huddle and Encounter in 2025.”
“We look forward to showcasing Ocala/Marion County to the hundreds of travel experts who will be in attendance.”
















