Nearly one-third of US travel this year will be booked online, according to a new study that shows it is only now that the travel industry is recovering.
“After recording huge gains over the past three years, the online segment should see growth in the high teens for the next three years,” said the report.
“Still staggering from the post-9-11 slump, the $206 billion US travel industry is only now recovering,” added the Travel Agencies Online report. It predicted annual growth of 5% this year.
The report said online agencies would account for nearly half of online travel.
“Unfortunately, usage has not translated into loyalty. Buyers bounce between sites looking for low prices,” the report said.
Report by David Wilkening
