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Opodo survey shows celebrity influence
More than one in four travellers admit that celebrities and the destinations that they visit influence their travel, according to a survey by Opodo.
The survey of 1,000 UK Opodo users also found that when it comes to film-influenced destinations, the Thailand setting of the famed backpacker film, “The Beach”, received 45% of the votes from those surveyed.
One in four chose the New Zealand setting showcased in “The Lord of the Rings” and one in five would rather a buzzing city break as seen in “Lost In Translation”.
Those surveyed also placed their own luxury above altruistic travel, with 56% choosing five-star luxury in the Caribbean as their holiday of choice if money were no object. This is opposed to the 14% who agreed that they would rather use this money to give something back by undertaking a meaningful trip.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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