More than one in four travellers admit that celebrities and the destinations that they visit influence their travel, according to a survey by Opodo.
The survey of 1,000 UK Opodo users also found that when it comes to film-influenced destinations, the Thailand setting of the famed backpacker film, “The Beach”, received 45% of the votes from those surveyed.
One in four chose the New Zealand setting showcased in “The Lord of the Rings” and one in five would rather a buzzing city break as seen in “Lost In Translation”.
Those surveyed also placed their own luxury above altruistic travel, with 56% choosing five-star luxury in the Caribbean as their holiday of choice if money were no object. This is opposed to the 14% who agreed that they would rather use this money to give something back by undertaking a meaningful trip.
By Bev Fearis
