A report in The Fiji Times says that new tourism ventures can not be expected to improve overnight, said South Pacific Tourism Organisation CEO recently.
Speaking at a day-long discussion on the latest economic update, Mr Everitt said this might be the case where new destinations were expected to turn on overnight but one had to start somewhere.
He said Australia and New Zealand was the largest contributor to tourism but likened this to a rubber band which could only stretch so far.
Tourism is the largest and fastest growing industry in the region and needs government financing which only the sector could determine, Mr Everitt told an audience of more than 100 people at the University of the South Pacific.
He said the significance of the brand trinity could not be over emphasised for in this form of branding one’s company, country and the Pacific all play an important interlinking role.
Mr Everitt said although the sector was a private one, it was in the interest of the government if it wanted the sector to sore to greater heights to intervene.
He said the industry was likely to get back on track by next year if people were to work hard, smart and efficiently now with their limited resources.
Report by The Mole
