BANGKOK: The Pacific Asia Travel Association (PATA) is seeking partnerships with businesses and organisations that believe the travel and tourism industry can and must play a leading role in the fight to reduce global warming.
“Governments and stakeholders in the travel and tourism industry across Asia Pacific are continuously tasked with enforcing sustainable tourism practices to ensure the long-term viability of the sector,” said a PATA spokesman.
PATA says the move is necessary because “unfortunately, many tourism operators fail to grasp its true meaning or lack access to the tools needed to implement (sustainable tourism) practices. This is where PATA and our partners can help.”
In the April 2 editions of Time and Fortune magazines, PATA will reiterate its recognition of the reality of global warming, and describe its vision of a travel and tourism industry that offers tangible economic value to the very things that are at risk from climate change – environments and cultures.
The advertorial, entitled “Our quest for sustainable tourism partners”, is an updated version of one that appeared in the February 20, 2006 edition of Fortune.
It also follows up on the “Change of climate on global warming debate” advertorial, which ran in the year-end 2006 edition of Time, and the year-end 2006 and March 5, 2007 editions of Fortune.
