Pleasant Holidays has restructured its branding with a new travel trade platform and simplified logo refresh.
An updated travel advisor website features a more intuitive booking experience, it says.
The new logo was reavealed with a more modern look.
“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, CEO of parent A|T Collective.
“Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools.”
The operator has also unveiled a campaign to highlight the advantages of working with travel advisors.
It comes after a recent business restructuring late last year.
This sees luxury brand Journese phased out next month and replaced by two separate brands – Evoke | Inspire and Member First, an exclusive supplier for AAA Travel.
