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P&O Cruises plans major ad push
A multi-million pound advertising campaign by P&O Cruises to promote cruise holidays breaks on Boxing Day.
The push will be integrated through TV, online, radio and press, showcasing the different activities and destinations passengers can experience.
The TV campaign will run until early March. There are seven different films, one for each day of the week, showcasing the destinations, activities and experiences that make up a cruise holiday.
It follows the announcement of peak selling season trade incentives of up to 10% bonus commission and a competition to win one of 31 cruises (see previous TravelMole story).
Head of brand marketing Philip Price said: “Our new advertising campaign explains what it is that makes every day of a P&O Cruises holiday so different.”
by Phil Davies
Phil Davies
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