P&O Cruises reported its strongest January ever, with record-breaking sales volume during the month.
Most popular destinations booked were the Caribbean, the Norwegian fjords and the Atlantic Islands, while P&O Cruises Iona, garnered the most interest.
In addition, P&O Cruises has witnessed a longer average booking lead time during this period.
P&O Cruises president Paul Ludlow said: “The beginning of this year’s Wave has once again surpassed all expectations.”
“We entered 2024 better booked so we have less reliance on the lates market which is better for agents in terms of earnings potential.”
The Wave season is running through early March
Anyone booking an applicable Select Price or Early Saver P&O Cruises holiday with a 10% deposit by 4 March 2024 enjoy 20% off a Classic drinks package.
In addition, more kids’ places are available on summer 2024 holidays on Arvia and Iona.
