Princess Cruises has appointed Tony Roberts as vice president for Princess Cruises, UK & Europe, replacing Paul Ludlow.
Paul Ludlow, who has headed up the Princess UK business since 2011, announced the move to P&O Cruises as senior vice president, sales & marketing, last month as part of a major restructure.
Roberts, 40, has worked for Carnival UK for the past 15 years, most recently as director of technology partnering.
He has initiated and launched a number of major projects including the introduction of the Polar Online booking systems; the launch of the Travel Agent Academy; and the development of the E-Ticketing and Cruise Personaliser platforms for guests.
Jan Swartz, president at Princess Cruises, said: "I am delighted to appoint Tony to this pivotal role for Princess Cruises. His wealth of experience, including delivering successful projects in partnership with a wide range of stakeholders, means he is ideally placed to lead us in the UK and in Europe."
