Radisson Hotel Group has rolled out a new multi-brand ‘mobile-first’ group website.
For the first time it groups all Radisson’s seven brands ‘under one roof’ covering the group’s entire portfolio of more than 1,100 hotels around the world.
This comprises Radisson Collection, Radisson Blu, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
It also includes the art’otel brand which is managed by partner, PPHE Hotel Group.
"The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value," said global chief commercial officer Eric De Neef.
"RadissonHotels.com is a core commercial initiative of our five-year operating plan."
The new global site will be available in multiple languages including Arabic, French, German, Russian, Simplified Chinese, and Spanish.
The new Radisson Hotels app will be launched by the end of this month, the company said.
