Principal Hotels has undergone a rebrand following its £358 million acquisition of Hayley Conference Centres in May.
The group will now be known as Principal Hayley Hotels and Conference Venues.
A new logo has been introduced, along with a new-look collection brochure.
Individual property brochures will be rolled out over the next six months and a new website, www.principal-hayley.com, will be launched in the New Year.
Over the last three years, over £100 million has been invested in existing estate within the Principal Hayley Group, with further investment planned in the UK and across Europe.
By Bev Fearis
