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Rebrand for Principal Hotels
Principal Hotels has undergone a rebrand following its £358 million acquisition of Hayley Conference Centres in May.
The group will now be known as Principal Hayley Hotels and Conference Venues.
A new logo has been introduced, along with a new-look collection brochure.
Individual property brochures will be rolled out over the next six months and a new website, www.principal-hayley.com, will be launched in the New Year.
Over the last three years, over £100 million has been invested in existing estate within the Principal Hayley Group, with further investment planned in the UK and across Europe.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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